6 Simple Headline Tricks
To Boost Your Traffic, Leads, and Sales

 

 


Want to increase your click-throughs by 500%?

Most people will only ever read your headline.

 

If it doesn’t get their interest they’ll move on without a second thought.

Everything hinges on your headline.

Try these proven headline templates

The templates below have been proven to increase engagement and conversions.

How to…

 

Starting your headline with this is a great way to introduce helpful information.

 

Example: “How to Write High-Converting Headlines in 6 Easy Steps.”


___ ways to...

 

This formula is perfect for introducing a list.

 

Example: 6 Ways to Write More Engaging Headlines.


Are you…

 

Question headlines like this spark curiosity and allow you to bring up a problem the reader is having.

 

Example: “Are You Tired of Headlines That Don’t Convert? Here are 6 Tips to Help.”


Who else wants…

 

This is another type of question headline.

 

It works because it implies that you’ve already helped others solve the problem.

 

Example: “Who Else Wants Headlines That Drive Sales? Follow These 6 Tips.”


Get rid of…

 

Everyone has a problem they’d like to get rid of.

 

This type of headline promises to do just that.

 

Example: Get Rid of Poor Performing Headlines in Just 6 Easy Steps.


Want to hone your headline skills?

 

Follow these tips.

Sell the value by being specific.

Headlines that are too broad and try to appeal to everyone actually appeal to no one.

 

So, hone in on your target market and craft a specific headline that’s written just for them.

You can do this by saying exactly what you’re offering and who the content is really intended for.

Not like this: How to Climb the Corporate Ladder.

More like this: 5 Strategies New Employees Can Use to Climb the Corporate Ladder.

Make it all about them, and explain the benefits

If you want people to read your content you need to tell them what’s in it for them.

 

State the primary benefit right in the headline so readers know what they’re going to get.

Not like this: The Best Sales Tools for Your Business.

More like this: 2X Your Revenue with These 7 Sales Tools.

Include numbers in your headline.

 

Studies have shown that including numbers in your headlines will increase click-through rates by as much as 20%.

Also odd numbers are better than even numbers, as they’re perceived to be more believable.

 

And numbers containing  (7) also convert better than words (seven).

Eg. 7 Tips That Will Increase Your Landing Page Conversions

Using adjectives can liven up your headline and make it a lot more emotive and more likely to increase engagement.

Not like this: 7 Facts About Safelists You Need to Know.

More like this: 7 Essential Facts About Safelists You Need to Know.

Also try to create a sense of urgency—right now!

Fear of missing out (FOMO) is very real to people and invokes emotion.

 

If you tell people they only have so long until an opportunity is gone forever they’ll be much more likely to read your content now, rather than waiting until later.

Eg. Today Only—Save 50% on Any Upgrade.

Always write headlines multiple times to find the right headline takes multiple tries.

 

Always test them against one another to determine which one converts the best.

A good rule of thumb is to write five headlines and keep one.

Now it’s your turn!

 

Apply the templates and tips above to come up with high-converting headlines that will drive more leads and sales for your business.